Privacy Policy

Effective Date: October 2025

ExpertlyDriven ("we", "us", "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and protect your data when you use our website, mobile app, and related services.

1. Who We Are

ExpertlyDriven is the data controller for your personal information.
Registered Address: 123 Example Street, London, UK
Contact Email: privacy@ExpertlyDriven.co.uk

2. What Information We Collect

• Personal details (name, email, phone number, address)
• Lesson details, progress, notes, and availability
• Payment information (via Stripe)
• Device and usage data (cookies, IP address, browser type)
• Messages and communications between students and instructors

3. How We Collect Your Data

We collect data directly from you when you:

• Create or update your account
• Book or manage lessons
• Make a payment
• Contact us for support

We also collect some information automatically through cookies and analytics tools to improve our service.

4. Legal Basis for Processing

• Contractual necessity: To provide lessons and manage bookings.
• Legal obligation: For financial and accounting purposes.
• Legitimate interests: To improve our platform and support services.
• Consent: For marketing emails or non-essential cookies.

5. How We Use Your Data

• To create and manage your account
• To schedule and record lessons
• To process payments securely via Stripe
• To contact you about your lessons or account
• To improve our services and ensure safety

6. Sharing Your Information

We only share your data when necessary:

• Payment processors: Stripe, for secure transactions.
• Hosting and infrastructure: AWS (UK/EU data centres).
• Analytics providers: Google Analytics.
• Legal authorities: If required by law.

7. International Transfers

If data is transferred outside the UK or EEA, we ensure it is protected by appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.

8. Data Retention

We keep your information only as long as necessary:

• Lesson and payment records: 6 years (for accounting compliance)
• Inactive accounts: Deleted after 24 months of inactivity

9. Your Rights

• Access your personal data
• Correct or update inaccuracies
• Request deletion ("Right to be Forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, email us at privacy@ExpertlyDriven.co.uk.

10. Cookies & Tracking

We use essential cookies for security and login purposes, and optional cookies for analytics. You can manage preferences via your browser or our Cookie Policy.

11. Data Security

We use secure connections (HTTPS), encryption, firewalls, and restricted access to protect your data from unauthorized access, alteration, or loss.

12. Complaints

If you have concerns about how we handle your data, please contact us first. You can also contact the Information Commissioner’s Office (ICO) at ico.org.uk.

13. Updates to This Policy

We may update this policy periodically. The latest version will always be available on our website, and the revision date will be shown above.